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Hooters' National Chicken Wing Day

Are you suffering from a chicken wing deficiency? Has it been days, even weeks since you put down a heaping plate of delicious bone-in chicken meat? Hooters can help. July 29th is National Chicken Wing Day. Creating a nationally branded day was no easy feat, but myself and the team at Skiver saw the opportunity and struck while the wings were hot. All-you-can-eat wings for just $12.99.

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 The goal? Serve 1,000,000 Hooters hot wings.    RESULT: 1,263,044 chicken wings sold. In one day.    The concept and campaign as a whole became an annual "orange letter day" marketing tent pole event in the yearly calendar, filling a summer sales void and taking brand ownership over an unclaimed territory.

The goal? Serve 1,000,000 Hooters hot wings.

RESULT: 1,263,044 chicken wings sold. In one day.

The concept and campaign as a whole became an annual "orange letter day" marketing tent pole event in the yearly calendar, filling a summer sales void and taking brand ownership over an unclaimed territory.

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The campaign spanned all digital channels, activating with full integration. We created a PSA, three videos, branding, in-store menus, table tents, achievement stickers and media hype.

The campaign spanned all digital channels, activating with full integration. We created a PSA, three videos, branding, in-store menus, table tents, achievement stickers and media hype.