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Hooters' National Chicken Wing Day

Are you suffering from a chicken wing deficiency? Has it been days, even weeks since you put down a heaping plate of delicious bone-in chicken meat? Hooters can help. July 29th is National Chicken Wing Day. Creating a nationally branded day was no easy feat, but myself and the team at Skiver saw the opportunity and struck while the wings were hot. All-you-can-eat wings for just $12.99.

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  The Goal? Serve 1,000,000 Hooters hot wings.    The Result? 1,263,044 chicken wings sold. In one day.   The concept and campaign as a whole became an annual "orange letter day" aka a marketing tent pole event in the yearly calendar, filling a summer sales void and taking brand ownership over an unclaimed territory.

The Goal? Serve 1,000,000 Hooters hot wings.

The Result? 1,263,044 chicken wings sold. In one day.

The concept and campaign as a whole became an annual "orange letter day" aka a marketing tent pole event in the yearly calendar, filling a summer sales void and taking brand ownership over an unclaimed territory.

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The campaign spanned all digital channels, activating with full integration. We created a PSA, three videos, branding, in-store menus, table tents, achievement stickers and media hype.

The campaign spanned all digital channels, activating with full integration. We created a PSA, three videos, branding, in-store menus, table tents, achievement stickers and media hype.