The Skiver team was brought in to supplement the brand's recent Beyond Reason Campaign and to help push the boundaries of the creative while keeping inline with the brand's tone and persona. Not an easy feat, but a fun challenge nonetheless.
Introducing a naming convention for a new lens technology started the creative process in the right direction and lead us the idea that encapsulates the core need. They need a trusted line of sight while in the moment of truth in order to push the boundaries of sport, beyond reason. This all lead to the campaign that was not only refreshing but sustainable within the brand guidelines Oakley had developed in the marketplace.