Create with a vision conviction and a story.
Lead by example engagement and empathy.

Aaron Zide (Zide) is a multidisciplinary designer, currently building the brand and narrative of Halcyon Security.

As a passionate creative, his 18+ year career has spanned a multitude of brands, helping them realize their full potential through visual storytelling and strategic brand camapigns. He has led and contributed ideas to a wide range of brand experiences, collaborating with agencies, companies, and startup leaders. He designs to differentiate and visually articulate a brand’s positioning, persona, and story—crafting distinctive narratives rooted in strategy yet brought to life through impactful visual solutions that connect with the audiences, building trust, and driving business growth.
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Driven by passion and a curiousity to connect the unexpected, Zide’s creative career spans global corporations, nimble startup teams, and everything in between. He thrives on sharpening brand identities grounded in compelling insights to bring them to life by way of strategic thinking and cross-channel execution.

Outside the studio, Zide’s adventures (surfing, traveling, racing, and skydiving) have shaped his ability to navigate fast-paced, dynamic, collaborative environments with a fresh perspective. Always learning and refining his craft, he brings a methodical, strategic but simple approach to complexity, leading with compassion, conviction, and clarity.