Create with a vision, conviction, and a story.
Lead by example, engagement, and empathy.

Aaron Zide fancies himself a multidisciplinary designer, currently building the brand and story of Halcyon Security.

As a passionate creative, his 16+ year career has spanned a multitude of brands, helping them realize their full potential through visual storytelling and strategic branding. He has led and contributed ideas to a wide range of brand experiences, collaborating with agencies, companies, and startup teams. He designs to differentiate and visually articulate a brand’s positioning, persona, and story—crafting distinctive narratives rooted in strategy and brought to life through impactful visual solutions that connect with audiences and drive business growth.

Driven by a passion for connecting unexpected ideas, Zide’s creative career spans global corporations, nimble startups, and everything in between. He thrives on sharpening brand identities grounded in compelling insights and brought to life through concept development, strategic thinking, and cross-channel execution.

Outside the studio, Zide’s adventures—surfing, traveling, racing, and skydiving—have shaped his ability to navigate fast-paced, collaborative environments with a fresh perspective. Always learning and refining his craft, he brings a methodical, strategic approach to complex design challenges, doing his best to lead with creativity, conviction, and clarity.