All work below was created to extend Oakley’s Disruptive by Design, and Beyond Reason brand campaigns. The goal was to  capture how their athletes turn a seemingly impossible vision into a reality that is “beyond reason” for mere mortals. All work was crafted in collaborative with key team members of Skiver, Oakley and Factory Design Labs.

Promo Kickoff Video: “Disruptive by Design”

An Oakley Brand Product Release Kickoff Video, which was debuted in their auditorium with Oakley’s finest staff and some starring athletes.

“You can't _____, what you can't see.” Campaign

This campaign was a product of lens naming convention and the subsequent executions to advertise the new lens technology. We ultimately landed on the concept that the brand's top tier athletes and the brand loyalists can't push their boundaries "Beyond Reason" with compromised vision. Utilizing photography with bold and dramatic perspectives, we let the action speak for itself and "fill in the blank." Paying off the moment with the notion that this moment was achieved with Oakley’s Innovation, which is also, beyond reason.

Moment of Truth Campaign

The Skiver team was brought in to supplement the brand's recent Beyond Reason Campaign, to help push the boundaries of the creative while keeping inline with the brand's tone and persona. Not an easy feat, but fun challenges are welcomed.

The introduction of a new naming convention and a new lens technology started the creative process in the right direction. This lead us the idea that encapsulates the core need. Athletes need a trusted line of sight when in the moment of truth. This allows them to push the boundaries of sport, beyond reason. We netted out on a campaign that was refreshing but sustainable within the brand and campaign structure Oakley had developed in the marketplace.

Product Launch Environmental Graphics

Working with Oakley's Creative Team, for their internal product release. This effectively served the teams, stakeholders, and future management, focused around the new "Disruptive By Design" theme. All-new products were unveiled, Oakley engineers and designers hinted at upcoming releases focused on major breakthroughs in lens tech and customization. The gamut of the project included environmental graphics, plaques, window coverings, directional signage to multiple rooms were created.