Selected works
2016—2021

OAKLEY
Extending Oakley’s Disruptive by Design, and Beyond Reason brand campaigns with a mission to create hype around new product launches.
2016
 · 
Campaign Strategy, Art Direction, Environmental Design, Design
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Case Study
Froadmile
Brand identity design encompassing a wordmarque, typeface suite, visual identity and editorial design.
2021
 · 
Web Design, Brand Design, Development
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Case Study
Peachy Rose
Identity for a new inclusivity movement for people with disabilities.
2021
 · 
Web Design, Brand Design, Development
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Case Study
Iconography
A suite of custom icons carefully crafted to suit each brand's language and aesthetic
2018
 · 
Icon Design, Brand Design, Development
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Case Study
Cylance
Creating a brand design system and language for a hyper-growth cybersecurity startup
2018
 · 
Brand Design System + Guidelines • Web Design • Experiential • Merch
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Case Study
halcyon on & on
Identity refresh and branding for the cultural event in New York City, launched to coincide with its twentieth anniversary.
2021
 · 
Brand Strategy • Brand Design System • Web Design • Social • Merch + More
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Case Study
I'd love to connect. Feel free to send me an email or reach out.
I'd love to connect. Feel free to send me an email or reach out.
I'd love to connect. Feel free to send me an email or reach out.
I'd love to connect. Feel free to send me an email or reach out.
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zide@zidesign.com
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Zide, Aaron
Designer. Director. Curious Problem Solver.

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